We don't start by producing content. First we understand the business, define the position the brand should hold, and verify what evidence can back it. Then we build the narrative, choose the right channels, and measure the impact.
Our value isn't in publishing more. It's in reducing the uncertainty of a decision, so the right audience understands the brand, trusts it, and chooses it.
Recognition
That the right audience knows the brand exists, understands what it stands for and why it matters.
Trust
That they find enough evidence to believe its promise.
Preference
That when the moment to decide arrives, they choose it over the alternatives.
Recognition
Trust
Preference
The three pillars of trust
Before choosing a brand, every person needs to answer three questions.
Competence
Do they know what they're doing?
Demonstrated through experience, results, expertise, cases and credentials.
Integrity
Can I trust what they promise?
Demonstrated through transparency, consistency and follow-through.
Intent
Do they care about my outcome?
Demonstrated through service, listening, follow-up and real commitment.
How we work
How we think, and how we operate.
How we think
Strategy
Defines where to compete, what position to hold and how to win.
Tactics
Determine the methods that will carry the strategy out.
Execution
Turns those methods into concrete, accountable and measurable action.
We never start with execution. Before deciding what to publish, we need to know what problem we're solving, for whom, and with what expected result.
How we operate
Discover
We understand the business, the audience, the reputation, the competition and the operational capacity.
Define
We set the objective, the positioning, the priority audience and the core narrative.
Build Trust
We identify the proof that backs the promise, and the gaps that need fixing.
Tell the Story
We turn strategy and evidence into clear, human, differentiated messages.
Amplify
We take the story to the channels and outlets that serve a specific function.
Measure
We evaluate results, extract learnings and adjust the strategy.
What we offer
Four engines
We're not an agency that hands over deliverables and walks away. We sit on your team's side and stay through the whole process, from strategy to execution.
Stories That Build Trust
Content and storytelling that connects with your audience and leaves a mark of credibility.
Presence That Generates Results
Communications strategy and brand architecture built on proven credibility.
Growth Infrastructure
Rebranding and process optimization, to free up time and scale.
Media and National Talent Connections
Active contacts in Hispanic media nationwide, and nationally recognized talent for high-impact campaigns.
And when you need it
Executive coaching
We prepare your spokesperson for interviews, cameras and high-stakes presentations. So the right person speaks well exactly when it matters.
Crisis and reputation management
When something gets out of hand we respond alongside you: what gets said, who says it and when. With judgment, not improvisation.
Who we are
A team shaped in U.S. media
A team recognized with Emmy and Telly awards: documentaries, advertising and creative services. The Hispanic market is our specialty, and we put that same capability at the service of brands from anywhere. Based in Tampa and Miami.
Gilberto Dorrego
Founder & Chief Communications Strategist
From the anchor desk to strategy: a career deciding what gets told, and to whom.
Gilberto Dorrego has worked as a news anchor, correspondent and newsroom leader at leading Hispanic networks across the United States: Univision 23 Miami, Telemundo 39 Dallas-Fort Worth, Telemundo 20 San Diego, Telemundo Arizona and Telemundo 49 Tampa.
Running a newsroom he did what he now does for brands: setting the strategy, defining the agenda and directing campaigns end to end, with teams under him. As a journalist he has led Responde, the investigative unit serving the Hispanic consumer.
You work directly with Gilberto
Gilberto leads every relationship from start to finish: he guides the decisions, defines the strategy, and answers for the execution.
The standard behind every story
A verifiable track record
13
Regional Emmy Awards
4
Golden Mike Awards
GEM
NBCUniversal Award
10+
Years in U.S. Hispanic media
Univision 23 Miami · Telemundo 39 Dallas-Fort Worth · Telemundo 20 San Diego · Telemundo Arizona · Telemundo 49 Tampa
Who we work with
Brands with something true to tell
We work with solid organizations that want to turn their track record into trust and relevance.
We build positioning, reputation and long-term relationships.
Let's talk
Trust is built in the first conversation.
Let's connect. A direct conversation with Gilberto about where you want to take your brand, and how we can guide you there. No strings attached.
